Have you noticed we live in a subscription economy? We don’t buy or even rent movies anymore, we subscribe to Netflix or Hulu. Like to keep your car clean? Get unlimited washes for a fixed monthly fee. Or how many new fitness options are popping up weekly – cycling, cross-fit, running, rowing, weight lifting, etc. Just sign up and show up as often as you can. You can even subscribe to unlimited haircuts at many barbershops. And of course, Amazon keeps bundling more and more with your annual prime subscription.
One common denominator in the subscription economy is controlling or knowing your costs. My recurring monthly gym costs are set and paid whether I use it 30 times per month or once. But knowing my costs allow me to plan and budget. Let’s take that philosophy to Information Technology where we call this “as a service”. This is a central tenant of most “cloud” services, but it has expanded to almost all aspects of IT – infrastructure, backup, network, voice, software, and even end user support. When you bundle these together for a wholistic IT strategy we call it “IT as a Service”, and we believe it is the future for many SMB, growth stage and mid-market companies.
Our partners at RapidScale wrote a great blog – http://rapidscale.net/cloud-underserved-market/- that reminded me of the 2008 book “The Big Switch” which discusses how cloud will resemble the utility grid. If you haven’t read it I highly recommend it. Thanks to “IT as a Service”, or ITaaS, you can deliver a full service, innovative technology experience and platform for one set cost per month per employee. Not only that, but because ITaaS providers support multiple SMB and mid-market customers, they can build resilient, efficient, effective, 24/7/365 infrastructure and processes that are traditionally cost prohibitive for anyone other than major enterprises. Not only that, but they deliver them directly to each individual user from anywhere in the world and support it 24/7/365. The move to an “IT as a Service” doesn’t mean IT workers aren’t needed. They are indeed needed and I will argue they become that much more valuable to the organization and have a larger seat at the table helping the company decide strategy and drive growth.
There are obviously a lot more components that go into delivering and consuming IT as a Service and those are the important components that the Opex team helps you dive into but we believe it is the future of how IT is delivered to the right size and type of company. You are taking advantage of the “as a Service” economy in your personal life and now is the time to consider in your business life and specifically how IT is delivered. Have questions? No worries. The Opex team of trusted advisors is here to help you find the right solutions, the best providers at fair market costs with terms and conditions that meet today’s dynamic business environment!